Eco Lassie has come across the most innovative way to get dog lovers to purchase a particular automobile: carry the option being offered this fall in the 2010 Honda Element.

With its tall back and easy-to-clean cargo floor, the Dog Friendly Pet System accommodates most dogs. First there’s the soft-sided car kennel, made by an automotive safety supplier of seat-belt grade vinyl webbing.
Next, this cushioned pet bed sits on top on an elevated platform so Fido or Fifi can look outside. Under the platform hides an extendable ramp, for easy on-and-off access.

There’s even an added ventilation fan for your pooch back there.
The car’s occupants get bone-patterned rubber floor mats, too, as part of the deal.

The package includes a paw-shaped badge on the driver’s door:

AND a sign on the rear door let’s tail-gaters know you have precious cargo onboard:

The package is available starting in November for $995.
Eco Lassie does not get paid for mentioning this to dog lovers out there.


It debuted last November!
The Element alone is a great dog car and the dog package is a nice nod to that. I wish the crate was larger and wasn’t fixed in the back of the cabin, though. Many owners have said that they use part of the package. Others wish it was sold in pieces. There is considerable demand just for the exterior emblems alone!
An Element purchase is around the corner for me and I considered getting the package, but it’s not quite right for my dog.
Okay, so I’m not a dog person at all, but even I have to admit this is extremely cool.